Cast, Plan and Location

Location: College Grounds, Classrooms, College Hallways, Smoking Shelter, Placehouse Lane Bus Stop

Director: Matt Bailey
Producer: Matt Bailey, Sam Dench, Chris Backway
Editor: Matt Bailey, Sam Dench, Chris Backway
Camera Operator: Matt Bailey, Sam Dench, Chris Backway

Budget: No money needed for actors as they are all students. Props used would cost no money. Briefcases and college bags used for drug deals would cost no money.

Problems: In other lessons where less cast are allowed to come out and film for the music video. So we would ask some students to replace them for the day. Some people might get ill and force them out of college and shooting for the day.

Cast:

Local Drug Dealer: Matt Bailey
Drug Dealer's Henchman: Sam Dench
Rival Drug Dealer: Chris Backway
Possible Rival Dealer: Alex Thomson
Girlfriend: Theresa
Drug Dealer that gets killed: Alex Warsham
Drug Dealer that gets killed: TBA

Action Plan:

Wednesday 10th December: Matt and Sam phone scene, Matt and Sam office scene, Matt tells Sam to go and kill off a rival gang. Chris and Matt deal scene with bags, using Placehouse Lane as a location for the exchanges of briefcases, maybe a room in the college where Matt and Sam meet.

Contingency Plan:

I have a plan that we, as a group, are happy to do if we did not do Matt's 1st idea. My idea has the music of Skrillex's 'Make it Bun Dem' featuring Damian Marley, which involves a guy that is friends with a bully that stabbed another man to steal his money and his phone, he thought this was wrong and so he aimed to get his stuff back, and this video shows his journey to get his stuff back.

Cancer Research UK Radio Script 2

VO - Male quite low
Music: I Will Survive (Gloria Gaynor)

Human beings were made to live, to breathe, to meet brand new people, to live lives. One disease can change a life for the worse, a disease that we are trying to fight and for it to never come again. That disease is Cancer. But you can help us fight it, you can make a difference and help patients get better. Then they will sing 'I Will Survive' instead of 'I Will Die Soon'. Donate £2 every month this coming year to help doctors and scientists get the perfect treatment and to fight off cancer. Please. Cancer Research UK, we will beat cancer sooner.

Brand/Charity: Cancer Research UK

Name of Advert: I Will Survive

Style of Advert: Quite a simple advert as it is only has one soundtrack in the advert. A bit like fiction but it tells some true facts about the disease cancer.

Timing of Advert: This advert will probably last for 15 seconds because there is no special effects and a simple advert to make

Cadbury's Dairy Milk Script 2

Loud voice

Hey you, yeah you, you the person I'm talking to on the other side of this complicated machine. Listen, Cadbury's have released a brand new chocolate bar that now contains chilli.

SFX - DJ Scratch

What, really, chillis, that's a bit hot don't you think. Somebody must have wrote it wrong. Oh no it does contain chilli.

Oh (laugh) my bad. (Coughs)

Loud voice

Try the new Cadbury's Chocolate Chilli Bar, coming to all supermarkets very very soon.


Brand: Cadbury's

Product Name: Chocolate Chilli Bar

Name of Advert: Too Hot to Handle

Style of Advert: Uses humour in the way he interrupts the radio advert to ask the producer if the chocolate really does contain chilli. Some bits in the advert are formal. This is a very simple advert as it does not have any music as a background and only has one sound effect which might appeal more to the younger audiences

Timing of Advert: This advert would probably last for 15 - 20 seconds because as you can tell, this is a short advert

Cadbury's Dairy Milk Script 1

Dairy Milk Scripts

Music in background (Phil Collins - In The Air Tonight)

Voice - quite low (MVO)

Free The Joy

Did you know that joy is made from those who give? What do you give huh? Love? Friendship? How about a Dairy Milk chocolate bar, lots and lots of Dairy Milk chocolate bars?

SFX - Crunch

Mmm that tastes so good. Almost too good to share.

Another voice (child) (CVO)

Hey, can I have some chocolate?

SFX - DJ Scratch

Voice - quite low (MVO)

(Cough Cough) Really? Did you just hear what I said? 'Too' good to share. Have you been listening to a word I said? I don't want to share. This chocolate is way too good to share, so no, no you may not

Child voice

Awww please

Voice - quite low

NOOOOOOOOOOOOOOOOOOO!!!!! Alright fine, so you can't say the last line, that's my Line

Child voice (CVO)

OK

SFX - Crunch

MMMM

Voice - quite low (MVO) 

(Phil Collins - In The Air Tonight)

(sigh - coughs) Cadbury's Dairy Milk

Child voice (CVO)

Free The Joy

Voice (MVO)

What did I just say?

Child voice (CVO)

Sorry (giggles)


Brand: Cadbury's

Product Name: Dairy Milk

Name of Advert: Free The Joy (well almost)

Style of Advert: Very humorous in the way of how the main voice speaks in various ways. It is a simple advert in the way that this advert is promoting an product that has been made, so formal in some ways, but however complex in the way of adding in sound effects and using different voices. The idea of the advert is to raise brand awareness.

Timing of Advert: I have not timed this advert, but with the amount of detail in it, I would suggest this advert lasts for 30 - 40 seconds.

Skrillex's 'Make It Bun Dem'

The song I have chosen as an idea for our music video is Skrillex's 'Make It Bun Dem' featuring Damian 'Jr. Gong' Marley. The music video (left) was first released on September 6th 2012 via Skrillex's channel and the audio came out on April 16th 2012. The music video lasts for 3 minutes and 38 seconds. The genre to this particular music video is a mix between reggae and dub step known as reggae step, which presents a very funky tone and allows two things completely different from each other to come together. As the music video is 3 minutes and 38 seconds, the music is at quite a fast pace because it is dubstep but it tends to vary when the reggae comes into the mix. The lyrics came from Damian Marley's single "Welcome to Jam Rock"  


This song is a narrative story. The music video (above) explains the story of an elderly Native american and his son who are about to get evicted from their house by US police. So the man conducts a smudging ritual in which he smudged red paint over his son and handed him a roach. The son returns outside and a golden eagle bursts from his chest and surrounds him. As the police are about to knock on their door, the chief's henchmen give him the middle finger and leaves him to do the evacuation himself. The door appeared to be locked and so he went round the back door and found the son with the eagle (pictured on the music video above) standing in the middle looking at the chief, and then the eagle suddenly attacked the police chief and in the final shot of the official music video shows the father surrounded by three canines with no sign of what happened to the chief or the son.

With all of the evidence I have from the audio soundtrack, the music video and genius.com, I'd reckon that the overall meaning of the song would represent that the artists likes to create havoc and playing music, resulting in everyone enjoying themselves, no matter what the police or the government thinks. Another meaning, in contrast with the other meaning would be to always believe in your gods and in so you would have every success you could have.

There are many impressions that make me want to describe what the song means to me. This particular song, when I first heard it, almost made me want to dance along to.

With all of the effects and people used in this particular video, I think we will be unable to copy this same music video because it would be way too complicate to make. So on my storyboard, I have come up with an alternate video that is similar to the official music video but contains less people and has more meaning.

Cadbury's Radio Advert Treatment

Cadbury's Dairy Milk

The name of my first radio advert is Cadbury's Dairy Milk. This is a national corporation that is mainly based in the United Kingdom, currently manufactured by Cadbury's. The target audience for most of their radio and television adverts are children and maybe even teenagers, so I think the age range for their adverts would be 11 - 16 year olds. These particular adverts did not have a name in to which radio station they came from, but I would say with the way they present their adverts, I would say that this advert would be broadcasted on many popular radio stations, for example Heart FM and Capital FM, because as this radio station appeals more to the age audience of the radio advert, the advert would definitely suit these radio stations. These adverts are selling a product made by Cadbury's and by telling how much views these adverts got, (60,000 and 400,000 views), it got very popular. The actor behind my advert would be presented in a very comical fashion, with a very comical voice. The target audience regarding gender and interests would be male of an early age, such as 9 or 10, because they could understand what the advert is about, as it would be in a very funny fashion. This company was first formed in 1905 when they first released their first ever Cadbury's Dairy Milk chocolate bar, and now they are celebrating next year their 110th anniversary where they are releasing their first model chocolate bar design, on every Cadbury's Dairy Milk bar.  

                                                                               

Styles, Conventions and Techniques (Assignment - Task 2)

A)

Lyric Interpretation: The Visuals of the Music Video will interpret the lyrics of the song

Extending or Consolidating Song's Meaning: Music Video does not interpret the lyrics, instead adds meaning or different content to the song

Focus on Performer: Focus is on the band or artist, this is shown by loads of close ups and mid shots of the artist or band

Lighting for Mood: Lighting can create a happy atmosphere or a dark and more sinister atmosphere

Pace of Cuts: Other known as 'Cutting to the Beat', most music videos attempt to match the beat of the music

B)

1) Special Effects - Kanye West ft. Jamie Foxx (Gold Digger)
2) Multi-Image - Example ('Kickstarts')
3) Cutting to the Beat - Lady Gaga (Applause)
4) An artist miming or lip-syncing - Justin Bieber ft. Nicky Minaj (Beauty and a Beat)
5) Animation - MGMT (Kids)
6) Reference to or Includes another artist - Tinchy Stryder (Wiley & Chew Fu 'Take That')
                                                                   Elvis Presley (Lily Allen 'Air Balloon')

C)

Narrative: The Music Video tells a story - MAGIC! (Rude)

Impressionist: The Music Video is more about the mood and atmosphere, some cutaways and imagery - Example (Changed The Way You Kissed Me)

Interpretative: The lyrics is interpreted in a visual way - Rebecca Black (Friday)

Surrealist: The Music Video has weird imagery that is unconnected with the song - Lady Gaga (Applause)

Pastiche/Homage: Tribute to another artist's work - Michael Jackson, Justin Timberlake (Love Never Felt So Good)

As-Live: The Music Video is filmed live at a gig - The Script (Superheroes)
                               

Cancer Research UK Radio Advert Script

Script:
Do you know that every 2 minutes, a man or woman are told that they have cancer. Imagine if it was you. How would you react? How would you tell your parents? Who could you run to? You could do something about it.

SFX - Fireworks

VO - Jolly, happy

Join us at our brand new event,

SFX - Echo
Shine

to help raise awareness to those who are cancer sufferers. For more, check out our website www. cancer research uk . org to try and make a difference.

Music = Sad

Imagine if it was you.

SFX - Disc Scratch

VO - Shout
Join us to Shine!!! Cancer Research UK. We will beat cancer sooner.

Brand/Charity: Cancer Research UK

Name of Advert: SHINE

Style of Advert: Uses persuasive techniques to help young people come to this particular event created by Cancer Research UK. Very formal in the way of what is going to happen and what website to get more information of the event. Very simple advert so that teenagers and young children can know what is going on and what is going to happen

Timing of Advert: This advert would last for 30 seconds as it is quite a simple advert to make and radio adverts are normally 30 seconds long.

Cancer Research UK Radio Advert Treatment

The name of my charity is Cancer Research UK. It is an awareness charity and an organisation set up to provide research to beat cancer. In a radio advert I looked up for this particular charity, there was an event based on the evening of the 24th September called 'Shine', which explains people taking to the streets to help beat cancer. The purposes of advertisement for each advert for Cancer Research UK is to raise awareness of the issue that many people get affected by cancer and it is time to do something about it, they always seem to say that with the continued research they do, they will beat cancer sooner. In this particular advert, there are a lot of persuasive techniques to take a note of. First of all, the voice artist tells the audience about the walking marathon that is going to happen to help raise awareness to tell other people about cancer awareness. This is a very simple advert as the voice over artist tells about what event is going to happen and for what cause and very straight forward to understand. This is a very serious advert as it talks about a very serious and personal issue that if there was humour in it, some people might be offended by this, although this particular advert tries to find the happier side by organising an event that people can take part in to raise awareness and to share their stories with other cancer sufferers. The target audience for this particular advert would appeal more to teenagers and young adults, age range probably around 16 to 25. This particular advert does have a unique selling point as it is explaining an event created by Cancer Research UK to help young adults get involved with promoting events for this particular charity.

Production Facilities (Task 1)

Task 1 - Production Facilities

• Explain production facilities that are needed
• Include both in-house production outsourced production
• Describe types of spaces and equipment that are needed 
• Explain why they are used i.e. voice booth 
• Describe use of production music libraries and pre-recorded sound effects

There are a lot of production facilities that are needed in a radio commercial process.

First of all, you would need two spaces, one involving a live lounge or a voice booth, where the actors or the voice artists stand and say the script of the commercial and one for the sound engineers and presenters, i.e. an editing workstation, so that they could edit and put in music and sound effects for their commercials. The editing workstation needs to be quite big spaces for the sound engineers so they could have their computers and their mixing desks so that they could edit and put in music for the commercial. However, the live lounge or the voice booth, is needed to be quite small so that they could only hear the actor or the voice artists voice and no other sound because if it was a rather large room, then more sound might have been heard and could interrupt the voice artist and the whole commercial process because they might have to repeat the whole advert again, so that is why it is needed to be quite a small room.

Secondly, there would need to be an ideal location that the radio commercial could be broadcasted more clearly, so I would recommend somewhere near the middle of London, for example Leicester Square or Piccadilly Circus, where more famous UK radio stations are, like Heart FM and Capital FM, as their radio stations are broadcasted very clearly because there the satellites and transmitters have a clearer signal to broadcast to London and maybe even nationwide.

Thirdly, you would need good soundproofing walls. Soundproofing walls are an excellent way to trap out sound for any neighbours to hear or to trap out sound coming in to the recording booth. Like I said, soundproofing walls would be ideal for voice booths to trap out any excess sound from the outside to interfere with the voice artist saying his lines for the radio commercial and could also mess up the whole radio commercial process as they would have to record the advert again.

This picture would be ideal rooms to have when it comes towards making a radio commercial. In this picture, we see  the editing workstation that the sound engineer uses is larger than the voice booth because the voice booth needs to be quite small in the way that less sound would able to be heard except the voice artist who is talking into the microphone and the sound engineer has a larger room because they have more equipment involving 3 computers to help with editing and putting in sound libraries to make it a better advert. You could also see that in the sound engineer's room, there is 2 microphones so that he or she could communicate with the voice over artist telling them to either repeat the advert again or to stop the advert there.

Lastly, you would need appropriate software for the sound engineers to use when it comes to the recording and the adding in of the sound effects. For this, I would choose either Logic Pro or Reaper. Logic Pro is a very good source to use because there are some sound libraries already there to use. Sound libraries are otherwise known as sound effects and the background music that are normally used behind the voice artist's voice to add atmosphere and mood to the advert, for example audience clapping or a DJ scratch. Reaper is another good source to use because it is very straight forward to use and it is not difficult to download sound libraries to add to the commercial.

Outsourced production involves giving your recording to another person, for example a sound engineer or a voice artist to add on sound effects and background music or to add on voice in the background. Outsourced production may also involve you creating a script and giving it to sound engineers to create the whole advert involving background music and voice overs as well

Artist Presentation (Assignment - Task 1)

These are the types of styles, conventions and techniques that are featured in music videos

Styles:
Interpretative: interprets lyrics in a visual way
Narrative: video tells the story
Impressionist: more about mood and atmosphere, loads of cutaways and imagery
Surrealist: weird imagery, unconnected with song, videos for instrumentals
Pastiche/Homage: tribute to another person's work
Parody: mocking another person's work

Conventions:
Lyric interpretation: the visuals of the video will interpret the lyrics of the song
Extending or consolidating song's meaning: music video does not interpret the lyrics, but adds content and meaning to the song
Focus on performer: focus on the artist or band, including loads of close ups and mid shots
Lighting for mood: Lighting can create a happy atmosphere or a dark intensive mood

Techniques:
Cutting to the beat: Not every shot will sync to the beat, but most videos attempt to match the beat of the music
Miming and lip syncing: All artists featured in the video do this
Use of special effects, such as the green screen: to add atmosphere or content to the video
Multimage: More than one image onscreen

The artist I have chosen is EXAMPLE
The songs I have chosen from Example to analyse are:

Changed The Way You Kissed Me

Won't Go Quietly

Kickstarts

Changed The Way You Kissed Me

This video was first released on 21st of April 2011 and lasts for 3 minutes 14 seconds. This particular video contains real fans that came to one of his gigs in a Ministry of Sound club in London. I decided to choose this video because this video really appealed to me for many reasons. First of all, the type of cinematography really stood out to me as there was no colour in the video except black and white, which presented more of a dark and low key atmosphere, although this is quite a lively and more happy song. This particular music video has a more impressionist style to it as the video mainly resolves around the mood and atmosphere, and there is loads of cutaways to the fans and then back ton the artist and so on. This particular music video does not interpret the lyrics, in the way that he talks about a loved one maybe cheating on him, so there is no sign of a woman, just him and some fans dancing to this particular song. There are some shots that do cut to the beat which is very effective because a scene cuts to another scene on a certain lyric. The artist, Example, does not lip-sync in this video as this was filmed at a live gig when he had sung all of the words. There are a lot of close ups on the artist, for example on 2:20 we see a full head shot of him maybe after the gig sweating and looking directly in the camera looking quite angry with the black and white in the background.

Won't Go Quietly

This video was first released on 11th December 2009 and lasts for 3 minutes 52 seconds. This particular video portrays Example (the artist) as a DJ rapping in front from loads of people who are dancing to his music. This video really appealed out to me because the video is interpretative which means that the artist interprets the lyrics in a visual way. He does this by portraying a woman who is in love with him and went to one of his gigs. At 1:10, she realises that too many people are there at the concert and at 1:17 she starts to create trouble by pushing people about and she starts to get looks from other people. Near to the end, she wants to get out of the concert but can't find a way out as other people start pushing her, in the end she screams out loud and then suddenly we get a sudden portrayal of her waking up from the dream and as she laid back down, the artist was sleeping beside her. This is also a narrative video as well as an interpretative video. Compared to his other video, Changed The Way You Kissed Me, the lighting is a lot brighter to portray who they are, for example the fans were dressed in very fancy outfits and loads of eye make-up. As this was filmed at a gig, the focus for everyone including the audience watching at home would be the artist, Example. Not all of the shots in the video cut to the beat at all which might have confused the audience seeing various different shots not going to the beat. There is no special effects, such as the green screen, as the gig and the bedroom scenes were all filmed in buildings. In contrast, I actually think that the artist was lip-syncing throughout the video as all artists featured in the video seem to do this.

Kickstarts

This music video was first released on the 29th April 2010 and lasts for 3 minutes 5 seconds. This is the only song I have chosen that does not contain a live audience in front of one of his 'gigs'. This is a very interpretative video as the artist (Example) interprets the lyrics in a very visual way, as it shows him in the video and her 'girlfriend' acting in a very happy relationship and are very much in love. The atmosphere from the video I saw, it showed a very positive atmosphere which gives the impression that this is a happy song as all of the actors and the artist seem to be smiling throughout the whole video. This particular song does consolidate and extend the song's meaning in the way that he does add meaning to the song as well as interpreting the song. He gives out meaning for couples to love each other as his song is called 'Kickstarts' meaning 'The Love KICKSTARTS Again' also meaning couples can 're-start' their relationship again. The focus on the performer, most of the time, is on the artist and his girlfriend, but there are shots in the video where there are different loving couples to show that they are not the only couple that are madly in love with each other. This is presented with loads of close-ups on the artist's face, for example on 1:26 to 1:30 we see a close-up of the artist's face as he sings the songs. The artist also uses multi-images which means that there is more than one image onscreen. The artist uses this particular technique for most of the video for many reasons. One use of multi-image is to show the different couples that are showed in the same situation as the artist and his girlfriend. Another use of multi-image in this particular video is to show a particular scene in the video where he is with his girlfriend and another image showing a close up of his face without his girlfriend. This could show him desperately wanting his girlfriend back as the other image is showing them happily together again. This particular example was shown from 1:30 to 1:34. An image to show the separation between the two and the portrayal of the artist alone was shown on 1:53 and 2:00.

Making of Radio Commercial for Plymouth City Market

https://www.youtube.com/watch?v=lTlFGZNdK8M - Making of Radio Commercial for Plymouth City Market

Questions

1. What were the roles of the two people in the video?

The man appeared to be a sound engineer and the woman appeared to be a voice over artist. A sound engineer oversees and direct the work of a news team in a radio studio, in this case, this was a radio artist. A voice over artist speaks about the advert in different tones and voices.

2. What considerations does the voice over artist have to make before recording?

The voice artist does have some considerations over the type of tone she could use for this advert, in this case, she talks about if she should use a happy or serious tone. She also has considerations over what the message of the advert is about, in this case, she says that this advert is illustrating '£1 parking for 1 hour'. Some other considerations for her would also be what type of music will be in the background when she is speaking as well.

3. What studio equipment was shown?

In this radio advert, we see that the sound engineer has 2 computers and 1 television to help him with editing and to see the voice over artist when they are communicating with each other. He also has 2 mixing desks to mix up the advert and to turn up and down the volume. We also can see that the sound engineer has 4 speakers to listen back to the the voice over artist's voice and the advert in general. He also has software on his computer that helps him to edit and to add in music to the advert. The voice over artist has headphones so that she can listen back on the advert and to listen back on her voice to see if she can make her voice more clearer, and also to help communicate with the sound engineer. She also speaks into a condenser microphone so that she could talk into and to record her voice. Lastly, we could see that there is a mic live indicator to tell her when her mic is live or not, and to tell when to stop and take again.

4. What processes were shown to complete the radio commercial?

5. How might a music library have played a part in the process?

Complete this by Monday 10th November. Do this as Home-Learning!

Roles in a Radio Studio (Task 2)

What are the roles in a typical radio studio?

• Radio Producer - creates content and manages the whole radio production process
• Presenter/Host - voice of the radio station 
• Sound Engineer - technician that deals with the 'acoustics' of a broadcast
• Radio Broadcast Journalists - provide research and presents news stories to audiences
• Studio Manager - looks after the radio station
• Radio Marketing Executive - raises brand awareness of the radio station
• Radio Commercial Producer - creates radio adverts and promotions for the radio station to broadcast them
• Radio Broadcast Assistant - offers support to radio producers
• Public Relations Officer - looks after an organisation's image and reputation
• Marketing Executive - promote their employer's products or services. Raises brand awareness 

Radio Commercials Producer (Creative Producer) creates radio advertising and station promotions for radio stations. To do this particular role, you need to have a strong interest in advertising and a high-level knowledge of creating a recording on a computer. You would also need to be a creative person in the way of creating original ideas to make for a radio commercial. They are also in charge of putting in the music and generating sound libraries to be put in to the radio commercial. 

Recording Engineer (Studio Sound Engineer) make high quality recordings of music and audio that is urgently needed for the radio commercial process. People would need a good sense of hearing and need a knowledge of timing and pitch if they would want to work this job. There is many equipment that is needed for this job. First of all, you would need a computer to operate the recordings and to add in sound libraries to the radio advert. You would also need to have to supply a condensor microphones to record audio from the voice over artists in a very clear voice.

Radio Copywriter writes scripts for the radio commercial. This role is quite difficult to do as it requires to have a deep understanding about how people listen to radio commercials and react to them. It requires an understanding of what makes an attention grabbing, in other words really good, radio advert. Radio copywriters normally have a backround in the radio business so not an ideal job to start off with if you have just started in the radio business. They also tend to oversee voice-talent so they are also a bit like an agent as well as a script writer. 

Voiceover Artists (Actor) interprets other people's words and brings the script to life. In this particular role, actors would need to focus on the voice of the characters to speak into the microphone and to bring their voice to life in the radio commercial. For this role, people would need to be able to learn lines at very short notice and to perform them very clearly in the microphone so that the sound engineer can listen to every word the actor is saying.      

3 Types of Radio Stations

Hospital Radio - http://www.croydonhealthservices.nhs.uk/getting-involved/Radio-Mayday.htm

The first type of radio stations I chose was a radio station that is only available for patients in a hospital. I chose my nearest hospital which is Croydon University Hospital whose station is called RADIO MAYDAY. This particular radio station allows patients to feel at home where they can listen to a mix of music, news, entertainment and allows patients to listen to commentaries from Selhurst Park for Crystal Palace Football Club (CPFC)'s home games. The radio station also allows patients to choose the music that they play which would appeal more to older audiences because they get to listen to their own favourite music that they listened to when they were younger and not music that would appeal more to younger audiences. Finally, the patients in hospital get to listen to an radio slot called 'The Mayday Comedy Hour' which offers a mix of classical and modern comedy that might make patients laugh. Their equipment setup might differ because compared to other leading radio stations (LBC, Heart, Capital), they might not have the modern technology that other radio stations have, but as this is a hospital radio station, their setup might be a bit low-key because only patients in hospital are allowed to listen to it.

National Radio - http://www.bbc.co.uk/radio2 

The second type of radio stations I chose was a radio station that is available for all audiences nationwide. For this radio station, I chose the most popular radio station in the whole of the UK with almost 15.5 million listeners ever week, Radio 2. This particular radio stations allows adults at home or at work to listen to music mainly based in the 80s hosted by some famous faces such as Tony Blackburn, Jeremy Vine and Chris Evans. The radio station also allows interviews many famous faces about either upcoming films or television, for example Robert Downey Jr chatted to one presenter named Steve Wright, as they both chatted about his latest film, The Judge on Friday 17th October.

Musical Artists using social media to promote a song

Examples of artists using social media to promote a song

https://www.facebook.com/pages/Dave-Grohl/108088292552977?fref=ts

In this Facebook page, we see a fact file on Foo Fighters singer, Dave Grohl that gives audiences a brief description on who Dave Grohl is and what he is associated with, within the music industry. Then the audiences get to see what music he has created with his very famous rock group, Foo Fighters and also his individual solo songs he made. The page also talks about what type of instruments he plays which can also promote him as an artist because some audiences might like what instruments he plays and this can motivate people to listen to his work. Following on from this, the audiences get treated to see what type of genre of music he plays. This could promote his range of songs as some people might like the same genre of music that he plays. For this artist, the genre of music he plays is Rock Music, Alternative Rock, Punk Rock, Hard Rock etc., so his main focus in genre is ROCK.

Budget Radio Stations - What you would normally need

What you would normally need for a radio station

• Computers = £465 - http://www.ecrater.co.uk/p/20277904/hp-consumer-23-e2-3800-4gb-500gb?gps=1 
• Laptops = £140 - https://www.google.co.uk/shopping/product/14629950566184953448?safe=active&client=safari&rls=en&biw=1244&bih=842&sclient=psy-ab&q=laptop&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.77161500,d.ZGU&pf=p&bs=1&gs_rn=55&gs_ri=psy-ab&tok=svQtmnJ1HFBHUzx8CtOZrw&ds=sh&pq=computer+&cp=1&gs_id=1d&xhr=t&oq=l&tch=1&ech=3&psi=_Lc7VNyrCabT7QbLmYCIAw.1413200153781.7&ei=ULg7VPvREPKM7Ab8hYCYDw&ved=0CI8BEKYrMAA 
• Condenser Microphones = £34 - to talk into and to record your voice - https://www.google.co.uk/shopping/product/13157218543061356700?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=condenser+microphone&oq=condensor&ei=nbg7VPmwIq7g7Qbz14GwBA&ved=0CJwBEKYrMAA
• Speakers = £75 - to listen to either music or voice - https://www.google.co.uk/shopping/product/10558904613848695243?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=speakers&oq=speakers&ei=xLg7VJydH4bB7Aa8joGgCg&ved=0CIoDEKYrMAw
• Headphones = £4 - to listen to either music or voice - https://www.google.co.uk/shopping/product/16049972122282437352?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=headphones&oq=headphones&ei=Crk7VKjBLYHd7QaFloHQDA&ved=0CJ4BEKYrMAA
• Chairs = £90 - for the presenters to sit on - https://www.google.co.uk/shopping/product/8040813130776359527?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=chairs&oq=chairs&ei=RLk7VIb8HYTe7AbR6oHwCw&ved=0CLcBEKYrMAI
• Mixing Desk (if you want to make a Pirate Radio Station) = £225 - to mix up tracks and to control the volume - https://www.google.co.uk/shopping/product/13548681185112736309?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=mixing+desk&oq=mixing+desk&ei=kLk7VLPFK7Hg7QbAlYHYCQ&ved=0CJoBEKYrMAA
• Satellites/Transmitters = £36 - to allow your radio station to be transmitted onto audiences around the country - https://www.google.co.uk/shopping/product/11253110667424095343?safe=active&client=safari&rls=en&biw=1244&bih=842&sclient=psy-ab&q=satellite+&oq=satellite+&pbx=1&bav=on.2,or.r_cp.r_qf.&tch=1&ech=1&psi=Bbo7VL-qBubZ7gaotYH4Dg.1413200674732.5&ei=Iro7VNK0OMng7Qa1x4DoAQ&ved=0CJcBEKYrMAA
• Software (i.e Reaper, Soundcloud, Logic Pro) - to record your voice and to listen back on
• Microphone Stand = £18 - to stand up the microphone - https://www.google.co.uk/shopping/product/18046413994949009134?safe=active&client=safari&rls=en&biw=1244&bih=842&output=search&q=microphone+stand&oq=microphone+stand&ei=ULo7VJ3iG8ne7Ab36YBg&ved=0CJYBEKYrMAA
• Air conditioning? = £145 - for the presenters to stay cool if the temperature is quite warm - http://www.ebay.co.uk/itm/like/321118548314?limghlpsr=true&hlpv=2&ops=true&viphx=1&hlpht=true&lpid=108&device=c&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0-L&ff12=67&ff13=80&ff14=108
• Tables/Desks = £175 - to stand all of your equipment on - https://www.equip4work.co.uk/shop/braemar-rectangular-chrome-folding-tables.html?utm_source=GoogleBase&utm_medium=XMLbase_feed&utm_term=Deluxe+Chrome+Folding+Tables&utm_campaign=Braemar_Rectangular_Chrome_Folding_Tables&gclid=CjwKEAjw8O2hBRDKur2lseLW6C8SJAC-r1J3vpS4aJ4Xu-40XdORFJPtAJ2cyG1MC9axTQiBWv2GJBoCGw_w_wcB
• Phone = £135 - for the audience to call in to the presenters and talk to them - http://www.internetvoipphone.co.uk/grandstream-gxp2200-android-ip-phone.html
• Mic Live Indicator = £19 - to show when you are live on air - http://www.ebay.co.uk/itm/like/191253520929?limghlpsr=true&hlpv=2&ops=true&viphx=1&hlpht=true&lpid=108&device=c&adtype=pla&crdt=0&ff3=1&ff11=ICEP3.0.0-L&ff12=67&ff13=80&ff14=108 
• Computer Keyboard = £104 - comes with the Computer or Laptop - https://www.google.co.uk/shopping/product/4652386766874610062?safe=active&client=safari&rls=en&biw=1244&bih=842&sclient=psy-ab&q=computer+keyboard&pbx=1&bav=on.2,or.r_cp.r_qf.&pf=p&gs_rn=55&gs_ri=psy-ab&tok=OVExjCku2fj5rcTvbcV7SA&ds=sh&pq=mic+live++light&cp=10&gs_id=13&xhr=t&oq=computer+k&tch=1&ech=10&psi=XLs7VNr9FYyV7AbUwoCYCQ.1413201018073.1&ei=Ybs7VO3wA4yd7gaR5IGwAw&ved=0CJ0BEKYrMAA
• CD Player = £10 - to allow the listeners to listen on the music that is played
• Microphone Arm = £69 - to rest the microphone instead of holding it all the time
• Radio License = ? - to show that your radio station is legal
• Cables = 62p - To connect up the microphones to the speakers and to the headphones etc etc

Room Layout

The radio station would normally have 2 rooms. The first room ( The Main Room or The Mixing Room) would be normally used by the radio presenters or DJs in which they would talk into microphones and their speech would be transmitted onto hundreds of radios in the country. The second room, otherwise known as the Recording room, would most of the time be used by many musical artists as they would record their music or their songs. If they mess up, they could do it again to save any faults being transmitted to the audiences across the country. When they are happy with their track, they would save that track and use it for audiences to listen to.

McDonalds Radio Advert

This is my radio advert which I created that promotes the brand new Ultra Burger from McDonalds. I found this task extremely difficult to do as I have no experience with a Mac and I had no experience with Reaper. It was hard playing the advert back because I do not think it uploaded, but I felt that I tried my best. This advert is mainly targeted at teenagers to adults that enjoy going to McDonalds. This advert was quite funny with the use of voice that was said that you would normally hear in action movie trailers. This was a very simple advert to make without any sound effects. It was a very clear recording and it uses persuasive techniques to motivate the audiences to try out the burger NOW! This is a very simple advert as it is straight to the point, immediately presenting the burger as the new burger from McDonalds, and it is going for a limited time. This also raises 'Brand Awareness' as I am promoting the brand, McDonalds, which offers a new Ultra Burger for cheap which would persuade audiences in the demographic to go and buy the product. Finally, this advert is very informative in the way it explains what is inside the burger to make it that special so that the audiences could be influenced by this to go and buy the burger.

Music Video - I Will Find Him

This is my music video I created for Media based on the music named 'I Will Find Him!' by Hans Zimmer from the blockbuster film, 'Man of Steel!'. I really enjoyed working on this because I had the advantage of working with people that worked on my project. We used different camera shots to show what the situation was like from different angles. We used different types of close-ups, such as when the camera zoomed into my eyes and mouths to show that I was in trouble of something which shows a high emotion. We also used cutaways such as when the action cut to an extreme close-up of my glasses and an extreme close-up of Sam's skateboard's wheel. We took a whole load of shots from various different camera angles as well. One thing we could have improved on was using an extreme long shots or establishing shots to show where the action had taken place.

Why I chose this song for our music video

I chose Hans Zimmer's 'I Will Find Him' from the blockbuster movie, 'Man of Steel' to be my song for our music video. I chose this song because the song mainly depicted fighting and violence and I think that this suited our music video very well. This song does not have any lyrics as this is a instrumental used for 'Man of Steel'. This song produces a quite negative mood because of the use of trumpets that produce a negative tone and I think that this suits our music video well. This song also has a very quick pace which suggests that the song is quick but a lot of action is happening in between as well because of the tone of the music.

Comparing and Contrasting 2 different Commercial Radio Stations

Comparing and Contrasting LBC (Leading Britain's Conversation) and Heart London

LBC - www.lbc.co.uk

• It is a London - based radio station that allows people to call in and talk about many political issues in the UK
• Allows debates to happen to express people's views
• Have politicians to come in and talk on a show hosted by the presenters in the mornings to show to the listeners what politicians plan for them - for example 'Call Clegg' (Nick Clegg) and 'Ask Boris' (Boris Johnson)

Genre - Politics/Government/Debate

Hosts - NICK FERRARI hosts the show between 7am and 10am on weekdays and is nicknamed 'the man all politicians are scared of'. JAMES O'BRIEN hosts the show between 10am and 1pm on weekdays. LARRY LAMB hosts the show between 11am and 2pm on Sundays and is a former 'EastEnders' and 'Gavin and Stacy' actor.

Demographic - This radio station is mainly based around 20 to 60 year olds as audiences below this figure might be bored of it because the show talks about politics and government and so audiences between 10 - 19 might not be interested in this.

Heart London http://www.heart.co.uk/london/

• It is a regional radio station that has music that stands out to a more younger audience than those who are older
• Many competitions happen to get more viewers so that they could win big - for example 'Who's on Heart?'
• They also have 'The Vodafone Big Top 40' that is in partnership with Capital Radio that appeals to more younger audiences so they could listen to their favourite music

Genre - Music/Entertainment/Pop & Chart/Dance

Hosts - TOBY ANSTIS hosts the show between 9am and 1pm on weekdays and Saturday. He brings 'more music variety' through the 'Time Tunnel'. ROBERTO hosts the show between 7pm on Sundays to Thursdays and also 9pm and 1am on Fridays. He brings out the 'biggest club classics' when people start to go out partying. EMMA BUNTON hosts the show between 5pm and 7pm on Saturdays and is also an ex Spice Girl and explains what has happened throughout the week.

Demographic - This radio station is mainly based around 16 to 30 year olds as these audiences would like to go and party. Any audiences above this might not like the music or they would not know the artist. Any audiences below this, I think, would more be listening to Capital FM.   

Today's Lesson 24/09

Today's Lesson 24/09

In today's lesson, we filmed our first music video. I was in a group with Sam Dench and Matt Bailey. We first went on the internet to look up music videos that we could get some inspiration from. I decided to choose George Ezra's 'Blame it on Me' because it is one of my favourite music videos and I got loads of inspiration from this video to see what type of camera shots I could do. Secondly, using the information we got on different camera shots we could use and we went out across the college to film the video. I really enjoyed this task because all of our ideas were used as a part of a group and everyone all worked as a team. In this lesson, we learnt also about different camera shots. I was very interested in this because I have never learnt about camera shots so I was particularly intrigued in this particular subject. These are the videos me, Sam and Matt created that I thought were the best.

McDonalds Script

THIS SUMMER!!!!, get ready for the new ultra chicken, bacon and cheese burger NEW from McDonalds. It's so big it puts the action in movies. Its puts the deliciousness into your everyday meal at McDonalds. And its good for you. The new ultra burger at McDonalds. GET IT NOW!!!!!!!!!!!

McDonalds Research

• Found in 118 countries
• Serve over 68 million customers
• They employ over 1.8 million staff
• McDonalds also operates other restaurant rands, such as Piles Cafe

McDonald’s is the world’s largest restaurant chain with more than 34,000 restaurants worldwide and employing 1.8million people. In the UK there are 1,200 restaurants which serve approximately three million people every day. In the UK, we employ 97,000 people and invest over £40million on training and development every year. We offer all of our people a culture of flexibility, opportunity, equality and diversity.  As a franchising organisation, around 70% of our restaurants in the UK are owned and operated by local businessmen and women.   McDonald’s restaurants function as part of the local community – we lead and support a range of community activities from litter picks to charity events and local football matches. We offer our people career progression: 9 out of 10 restaurant managers started as crew; 1 in 5 franchisees started as crew. We are a proud supporter of British agriculture, in fact we source around 55% of the ingredients for our menu from 17,500 British and Irish farms. We have long tradition of supporting community football; for over decade we have supported initiatives to encourage young people into football through raising the standards in local clubs.  Since 2002 McDonald’s has been Official Community Partner of the four UK Football Associations.  During that time we have created over 20,000 new football coaches across the UK and helped raised standards in over 6,000 local clubs. We have a long-term commitment to the Olympics. Our involvement first began in 1968 when US Olympic athletes became so homesick for American food that we airlifted some of our hamburgers into the Olympic Village. Our official sponsorship of the Games began in 1976 at the Montreal Games and we were proud that this sponsorship continued for London 2012.

Examples of Offensive Language in Radio

There are many examples where it is inappropriate and offensive to use explicit language on many radio programmes. Offensive language include racism, homophobia, sexism, stereotyping, swearing, ageism, disabilities and mocking religion. There are many examples in the radio industry where explicit language has been used either by mistake or on purpose.

Homophobia

Language Techniques for Radio Advertisement listed by David Ogilvy (1998)

Language Techniques for Radio Advertisement listed by David Ogilvy (1998) suddenly now announcing introducing improvement amazing sensational remarkable revolutionary startling

miracle magic offer quick easy wanted challenge compare bargain hurry

Persuasive Techniques for Radio Advertising

Persuasive Techniques for Radio Advertising

• Happy families - everyone wants to belong
• Rich, luxurious lifestyles - aspirational
• Dreams and fantasy
• Successful romance and love
• Elite people or experts
• Glamorous places
• Successful careers
• Art, culture & history
• Nature & the natural world
• Beautiful women - men AND women like looking at beautiful women, so the thinking goes: men admire them, women admire what makes the men admire them.
• Self-importance & pride
• Comedy & humour
• Childhood - can appeal to either nostalgia or to nurturing instincts

Purposes of Music Videos

Promoting a single release ( most videos do this) - Ed Sheeran (Don't)

Singles are normally song recordings that are sold separately from an album. Mostly, more popular songs have their own individual release than being released with the album. For example, Pharrell Williams' 'HAPPY' got its own individual release because it was such a big track that was very popular compared to its album, GIRL with other releases from the artist. The single gets promoted by having its own individual release, some artists like to promote their singles on television and radio as adverts to motivate audiences nationwide and worldwide to buy their individual singles. Some artists like to promote their new singles over social networking sites, for example Facebook and Twitter which would normally get fans excited. Then this single would begin to be made so that the single would be broadcasted over YouTube.  

The purpose of this video is to promote the artist's (Ed Sheeran) new single, Don't from Ed Sheeran's new album X. The artist helps to promote his new single by portraying himself in the video, but not as the main character, but as a person in the background. The single also promotes the album as the album is seen at the end, telling audiences to go and buy the album. The whole video seems to be shot in the USA when he went over for a tour and was part of the inspiration behind this video. The song mainly illustrates him being heart-broken over one of his girlfriends cheating on him with another man. Since this was broadcasted in August 2014, this video has been watched 17,492,335 times. It has also hit number one on the singles charts in the UK many times. Fromm 2:00 to 2:02, we see a close up of the artist's face, to show to the audience that this is a person that wrote the song and is singing in the background. The whole video shows a dancer going to poverty when he was younger (living on the streets, (0:00 to 0:51) to being wealthy when he was older (living in a mansion, (3:33 to 4:36). Ed Sheeran does make a brief cameo appearance as he is driven to one of his gigs on his tour of the USA.

Promoting an album ( explicitly shown in  video or youtube link ) - Fall Out Boy (Centuries)

Albums are normally a collection of songs compiled onto one whole CD. These are extremely popular among teenagers and young adults as if they had wanted to buy something associated to their favourite artist, then this would be ideal. Audiences would get treated to listening to their favourite songs and then listen to the other songs that are on there by the same artist.

The purpose of promoting an album is to invite audiences to go and buy the track that is featured in this album. For this, I picked out Fall Out Boy's Centuries because the album is promoted at the end of the video, when the album name is grafted on the wall to show that there is a new album out and is available to buy. I think this particular video directly promotes this album because this music video's name is also the name of the new album Fall Out Boy are making. I would say that because the artist has not yet released the album just yet, audiences would get excited because they get to know that there would be a new album on the way. Since this was broadcasted in  This video has been seen on September 2014, this video has been seen on YouTube over 6,543,544 times. This was not the official video to the song but a prequel to the release on October 17th. The artists are not shown in this video but a graffiti artist is shown from 2:47 to 3:36 to inscribe the artist's new album name on the wall to illustrate that there is a new video coming soon.

Promoting a new artist - George Ezra (Blame it on Me)

The purpose of promoting a new artist is to promote new and young talent in the music industry. George Ezra (above) is a new artist that has got over 1 million views on one of his first singles, Blame it on Me in the opening 2 weeks for when it came out. This helps promote him as an artist as well as his music. His single was incredibly popular that his music was featured in ITV's 'Autumn Drama' trailer, which helps promote him more as more people would want to listen to his music more in the future after watching the trailer. Since this video was broadcasted in August 2014, this video has been seen on YouTube over 3,600,077 times which shows his popularity for one of his first singles in the music industry. He was first seen in 2013 when he played at the BBC Introducing Stage, in which he played one of his hit singles, 'Budapest'. Later on that year, he received airplay of his song on BBC Radio 1. This wold promote him more because BBC Radio 1 was one of the most listened to radios in the UK. George Ezra's music video illustrates the message to the audience that he is having a bad day. From 0:55 to 1:00, we see a full head shot of the artist to show to the audience that this is what the artist looks like. From 2:48 to 3:00, we see a long shot of the artist at a distance and where he is. Normally this establishes where the video is taking place.

Showing  a change in musical direction or image for an artist - Miley Cyrus (We Can't Stop)

The purpose of showing a change in musical direction of image for an artist is to show the artist taking a different change to their style of music. For this, I have chosen a most recent change in the music industry, Miley Cyrus and her song, We Can't Stop. This shows her being changed from the 'Hannah Montana' character that appeal to more 9-10 year old girls to a more part late-teens teenager which would appeal more to 16-20 year olds. This songs also presents a change in her personality as well as it shows in the video all of the things she likes to do now, for example: partying and drinking, that message is portrayed to the audience. From her previous songs, for example 'Party in the U.S.A' and 'Best of Both Worlds', you could see that she was more appealing to early-age teenagers. When we roll forward to present day, her videos are more appealing to those of an older age. Since this video was broadcasted in June 2013, this video has been seen on YouTube over 461,849,882 times.From 0:08 to 0:17, we see the new image Miley Cyrus that she has portrayed herself as a close up. From 1:37 to 1:44, we see a long shot of some of the action that is surrounding her. From 3:01 to 3:06, we see a tracking shot that is shown on an object that is in motion. In this shot, it is focused on Miley Cyrus fighting with the other partygoers.

Promoting another media product ( e.g film or TV programme) - Linkin Park (New Divide)

The purpose to promote another media product for film and TV is to motivate audiences to go and watch the certain film that their music is featured in. For this, I have chosen Linkin Park's 'New Divide' that promotes Michael Bay's 'Transformers: Revenge of the Fallen'. This music video shows clips of the film that helps promote the movie even more. Since this video was broadcasted in June 2009, this video has been seen on YouTube over 174,848,633 times. Music videos can also advertise another product as well. In this case, I chose a music video that advertises a film because films can be very popular amongst audiences worldwide. As you could see from the views this video has, this video encouraged audiences worldwide to be motivated and watch the film they are advertising. This music video also helped in the way that more audiences went to go and see the film and a record $836,303,693 was made worldwide with helping hands from this music video. This music video was also set on the set of 'Transformers: Revenge of the Fallen'. From 0:02 to 0:10, we see where the film is set. The band's bodies are portrayed to be as the desert islands where most of the movie is set. From 0:45 to 0:50, this is known as a close up as the camera zooms in to the singer's head, which is the only thing we could see at this point. At 0:53, this is known as a long shot which shows the band all in one space as they are playing 

Increasing the income for the record company - Justin Timberlake (Tennman Records)

http://en.wikipedia.org/wiki/Tennman_Records

This is an example of a song that can increase the income for the record company. I chose Justin Timberlake's Tennman Records. Tennman Records benefits from one of these many singles because it features one of the most famous musicians which would mainly benefit because then more people would look to buy the single and therefore more profit for the record company. I decided to choose FreeSol's track 'Role Model' that features Justin Timberlake as the music that would increase income for the record company. As Justin Timberlake is featured in this single and music video, he benefits more because he owns the record label and therefore benefits entirely. Since this video was broadcasted in October 2011, this music video has been viewed over 2,533,149 times on YouTube which shows that this particular video became popular pretty quickly and as the video is copyrighted by Tennman Records, this would increase sales of this song and therefore more income for his record company.

Examples of artists using social media to promote a song - Ed Sheeran (Thinking Out Loud)

https://www.facebook.com/EdSheeranMusic?fref=ts

On one Facebook message from Ed Sheeran on October 7th, we see that his new single, 'Thinking Out Loud' will be out on YouTube 'drops in 1 hour'. Using social media is a good way to promote a song because audiences would get to know when a song would come out. In this Facebook status written by Ed Sheeran, we hear that his album would be out in 1 hour and over 60,000 people liked his status. This status came out on 7th October which releases all of the details audiences would need to know on when the music video for his new single would come up. His profile picture, (top left) also promotes his new album, X as audiences would get to know what his new album would look like. Although he does not show a link to YouTube, he does tease and excite the audience with his upcoming music video. This is the video that he was promoting on Facebook:

This music video came out on the same date as Ed Sheeran's Facebook status. This music video has had 12,215,889 views on YouTube since its release date this month.

Radio Advert Initial Research (Assignment)

Nando's UK Radio Advert - https://www.youtube.com/watch?v=odyuao_-UJg&list=PLRCIt_SvDhCvsTw_OONkumdbXcUpe2GvR&index=3

Message
The purpose of the advert is to motivate people to go to a brand - new range of restaurants new to the UK called Nando's. The advert immediately starts off with a Spanish voice saying, 'The Spirit of Nando's' which immediately gives the message that the advert has got to do with something regarding Spain. As the advert went on, the audience got told about the 'brand-new restaurants called Nando's', which portrayed the message that there are going to be new restaurants that people could go to and taste the new ranges of food that they deliver. This beer is presented as a relaxing drink or a refreshment you would normally drink at home. The advert could have told the audience where the restaurants will be in the UK so that they would know where to go.

The target demographic for this radio advert is for teenagers and adults aged between 14-30. I feel that audiences younger than 16 might not understand the advert and what the advert is trying to deliver.

Style
I chose this particular advert because it was very humorous in what it was trying to deliver. I also chose this advert because the key information was always repeated so that the audience knew what the advert was about. As the restaurants were quite new to the UK back in 2009, this advert was mainly trying to raise brand awareness which is also another reason why I chose this advert because it was trying to motivate people to visit the restaurants. Another reason why I chose this advert was because it was a simple advert. It just delivered all of the facts so that the audience knew what was going on. This advert is known as a long-term advert because it talks about the restaurants coming to England and not specific items.

Purpose
I feel that this advert is very successful in the way that the message is conveyed very clearly to the audience and I felt it was very positive in the way it was trying to raise brand awareness. It was very informational because the radio advert talked about what types of food they had, which was 'Piri-Piri Chicken'. Since this advert came out with its other television and radio adverts, the countrywide restaurants are one of the most popular chain of restaurants in the UK and around the world.

Persuasive Techniques
 The advert uses humour and Mexican music to explore what Nando's has to offer. For example, the advert illustrates that whenever you enter one of their restaurants, there would be free music that would be playing so that the customers could listen to the music and enjoy their meal at the same time.
The advert also uses very persuasive techniques. The advert uses humour, such as him interrupting the normal radio schedule, as a persuasion to come to the restaurant and taste all the tasty piri-piri chicken they have.
 They also repeat the company's name, in this case the repeated word is 'Nando's' which would normally trigger the audience's interest and also that they would know what the advert is about.
This particular radio advertisement is very appealing because of the humour and the information that is delivered by the Mexican character.
 The music is also very catchy at the end when the main voice sings 'That's the spirit of Nando's!'. This may appeal to the audience as songs get really catchy when you listen to the song over and over again and this will stick into the audience's mind and therefore bringing in more customers.

Factual Information
This particular advert broadcasted on Youtube in October of 2009 and lasts for 38 seconds which shows that the advert would want its message delivered quite at a fast pace.

Regulations
This particular advert really highlights the key issue of Food on radio adverts created by ASA (Advertising Standards Agency). The issue states about good dietary and not to promote bad nutritional habits or an unhealthy lifestyle. This particular advert really acknowledges these rules as the advert does not say that 'if you eat this food, you will be fat' (as an example), but talks about what types of food they promote and some people could say whether to go and visit that restaurant or not.

Use of Music Bed and Voice Over
The sound of a guitar is featured in the background of the advert to show that there is a Spanish theme, this is used for the music bed of the bed. This is particularly useful because it gives the audience a sense of the theme behind the video and also gives them a clue to what will happen next in the advert. From 0:00 to ):02, we hear the guitar in the background along with the voice over saying Nando's catchphrase 'The Spirit of Nando's'. From 0:21 to 0:37, we hear other instruments to suit with the Spanish theme, such as the maracas and the castanets.

The voice over for this advert is very effective for this particular advert. He uses humour and simple text to persuade the audience to check out the nationwide restaurants they have. The voice over artist was talking in a more Spanish accent to express to the audience that this restaurant offers something that involves around Spain. The artist mentions the restaurant's catchphrase twice (The Spirit Of Nando's), once at the beginning and one at the end of the advert to speak to the audience and to make sure on what they are delivering and to make sure that the audience know what they are talking about.



Budweiser Radio Commercial - https://www.youtube.com/watch?v=RHozqs4Ip4A&list=PLRCIt_SvDhCvsTw_OONkumdbXcUpe2GvR&index=7

Message
The purpose of the advert is to motivate men to drink Budweiser after being hard at work all day. The advert starts off with military music playing in the background and then the voice over artist begins to speak saying what a man would normally go through on a 'daily basis'.

The target demographic for this radio advert would be male adults between 25 and 50. I feel that this advert would be inappropriate for audiences below 16 because it is illegal in the UK to drink alcohol. Audiences above 50 might like this advert but it may also be inappropriate as some older audiences may think that this promotes young alcoholism.

Style
I chose this particular advert because it is very formal in the way that it is trying to motivate men to drink a new refreshment made by Budweiser. The voiceover artist seems very serious in the way he talks quite low, but it is persuading audiences to relax and to enjoy this drink which is another reason why I chose it.

Purpose
I feel that this advert is successful in the way that it catches the audience's attention with the catchy motivation music and humorous voice in the background. I think this radio advert definitely raises brand awareness as this advert promotes a brand-new beer from Budweiser which has the catchphrase of 'One Cold Can Of 'You Bet I Earned It'' which illustrates that this product appeals more to people working very hard at work or anywhere else.

Persuasive Techniques
The character who is speaking about the advert motivates the audience to buy the drink, even though the voice you would normally hear is a motivation to do well at a certain sport, a.k.a Managers or Coaches.
They also use a positive military background music like the one you would see in many war films when they have been triumphant against the enemy.
The advert uses motivation and humour as a persuasive technique that many male audiences would be influenced by this advert and would go and buy the drink.
The advert's message illustrates that this is a beer for 'hard-working men of the world'.

Factual Information
This particular advert on Youtube came out in 2007 and lasts for 30 seconds, which shows that they wanted to deliver their message at quite a fast pace. This particular drink only came out in the UK as they wanted to raise brand awareness there because sales weren't as good as there was in the United States.

Regulations
This particular advert highlights the key issue of Alcohol on radio adverts created by ASA (Advertising Standards Agency). The issue states that radio adverts should be able to protect under 18s from issues with alcohol. This advert does not highlight the issue of Alcohol as adverts revolving around alcohol would normally say 'Drink responsibly', but this advert does not say it and therefore would say that anyone could drink this drink, even with audiences aged under 18. Therefore, the company could have included information about underage drinking near to the end of their advert so that young adults learn that this drink is only suitable for adults.

Use of Music Bed and Voice Over
Throughout the entire advert, the advert uses a sound bed very similar to what you would normally hear after a war or even a memorial for those who had died in a war. This advert really catches my and the audience's attention because there is no sound effects that you would normally hear, for example 'a racing car zooming off' or even 'cars honking in traffic', none of that, but a theme song that is familiar to what some people would play in the army.

From 0:01 to the end of the advert, when the music is playing, the voice over artist is heard, talking about the new Bud Silver that is available to buy  for UK audiences. This voice over artist really catches my attention because he reminds me of a captain or a general talking to his men, but in this case he is talking to us, promoting the new Bud Silver, which he does with real passion in his voice.












Message : basic content of advertisement
Style :  see notes
Purpose of advert :  see notes : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal  awareness raising  
Voiceover : conversational or formal tone , single/multi voice dialogue, accent,

                         tag line ( slogan)

Use of music bed : background sound bed including  sound effect, music, sting
   ( short piece of music that is associated with the product) 
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, price  benefits for customer, any other benefits for consumer