Cancer Research UK Radio Advert Treatment

The name of my charity is Cancer Research UK. It is an awareness charity and an organisation set up to provide research to beat cancer. In a radio advert I looked up for this particular charity, there was an event based on the evening of the 24th September called 'Shine', which explains people taking to the streets to help beat cancer. The purposes of advertisement for each advert for Cancer Research UK is to raise awareness of the issue that many people get affected by cancer and it is time to do something about it, they always seem to say that with the continued research they do, they will beat cancer sooner. In this particular advert, there are a lot of persuasive techniques to take a note of. First of all, the voice artist tells the audience about the walking marathon that is going to happen to help raise awareness to tell other people about cancer awareness. This is a very simple advert as the voice over artist tells about what event is going to happen and for what cause and very straight forward to understand. This is a very serious advert as it talks about a very serious and personal issue that if there was humour in it, some people might be offended by this, although this particular advert tries to find the happier side by organising an event that people can take part in to raise awareness and to share their stories with other cancer sufferers. The target audience for this particular advert would appeal more to teenagers and young adults, age range probably around 16 to 25. This particular advert does have a unique selling point as it is explaining an event created by Cancer Research UK to help young adults get involved with promoting events for this particular charity.