Styles, Conventions and Techniques (Assignment - Task 2)

A)

Lyric Interpretation: The Visuals of the Music Video will interpret the lyrics of the song

Extending or Consolidating Song's Meaning: Music Video does not interpret the lyrics, instead adds meaning or different content to the song

Focus on Performer: Focus is on the band or artist, this is shown by loads of close ups and mid shots of the artist or band

Lighting for Mood: Lighting can create a happy atmosphere or a dark and more sinister atmosphere

Pace of Cuts: Other known as 'Cutting to the Beat', most music videos attempt to match the beat of the music

B)

1) Special Effects - Kanye West ft. Jamie Foxx (Gold Digger)
2) Multi-Image - Example ('Kickstarts')
3) Cutting to the Beat - Lady Gaga (Applause)
4) An artist miming or lip-syncing - Justin Bieber ft. Nicky Minaj (Beauty and a Beat)
5) Animation - MGMT (Kids)
6) Reference to or Includes another artist - Tinchy Stryder (Wiley & Chew Fu 'Take That')
                                                                   Elvis Presley (Lily Allen 'Air Balloon')

C)

Narrative: The Music Video tells a story - MAGIC! (Rude)

Impressionist: The Music Video is more about the mood and atmosphere, some cutaways and imagery - Example (Changed The Way You Kissed Me)

Interpretative: The lyrics is interpreted in a visual way - Rebecca Black (Friday)

Surrealist: The Music Video has weird imagery that is unconnected with the song - Lady Gaga (Applause)

Pastiche/Homage: Tribute to another artist's work - Michael Jackson, Justin Timberlake (Love Never Felt So Good)

As-Live: The Music Video is filmed live at a gig - The Script (Superheroes)