Comparing and Contrasting 2 different Commercial Radio Stations

Comparing and Contrasting LBC (Leading Britain's Conversation) and Heart London

LBC - www.lbc.co.uk

• It is a London - based radio station that allows people to call in and talk about many political issues in the UK
• Allows debates to happen to express people's views
• Have politicians to come in and talk on a show hosted by the presenters in the mornings to show to the listeners what politicians plan for them - for example 'Call Clegg' (Nick Clegg) and 'Ask Boris' (Boris Johnson)

Genre - Politics/Government/Debate

Hosts - NICK FERRARI hosts the show between 7am and 10am on weekdays and is nicknamed 'the man all politicians are scared of'. JAMES O'BRIEN hosts the show between 10am and 1pm on weekdays. LARRY LAMB hosts the show between 11am and 2pm on Sundays and is a former 'EastEnders' and 'Gavin and Stacy' actor.

Demographic - This radio station is mainly based around 20 to 60 year olds as audiences below this figure might be bored of it because the show talks about politics and government and so audiences between 10 - 19 might not be interested in this.

Heart London http://www.heart.co.uk/london/

• It is a regional radio station that has music that stands out to a more younger audience than those who are older
• Many competitions happen to get more viewers so that they could win big - for example 'Who's on Heart?'
• They also have 'The Vodafone Big Top 40' that is in partnership with Capital Radio that appeals to more younger audiences so they could listen to their favourite music

Genre - Music/Entertainment/Pop & Chart/Dance

Hosts - TOBY ANSTIS hosts the show between 9am and 1pm on weekdays and Saturday. He brings 'more music variety' through the 'Time Tunnel'. ROBERTO hosts the show between 7pm on Sundays to Thursdays and also 9pm and 1am on Fridays. He brings out the 'biggest club classics' when people start to go out partying. EMMA BUNTON hosts the show between 5pm and 7pm on Saturdays and is also an ex Spice Girl and explains what has happened throughout the week.

Demographic - This radio station is mainly based around 16 to 30 year olds as these audiences would like to go and party. Any audiences above this might not like the music or they would not know the artist. Any audiences below this, I think, would more be listening to Capital FM.