Persuasive Techniques for Radio Advertising
- Happy families - everyone wants to belong
- Rich, luxurious lifestyles - aspirational
- Dreams and fantasy
- Successful romance and love
- Elite people or experts
- Glamorous places
- Successful careers
- Art, culture & history
- Nature & the natural world
- Beautiful women - men AND women like looking at beautiful women, so the thinking goes: men admire them, women admire what makes the men admire them.
- Self-importance & pride
- Comedy & humour
- Childhood - can appeal to either nostalgia or to nurturing instincts
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