Tuesday, 25 November 2014

Cadbury's Radio Advert Treatment

Cadbury's Dairy Milk

The name of my first radio advert is Cadbury's Dairy Milk. This is a national corporation that is mainly based in the United Kingdom, currently manufactured by Cadbury's. The target audience for most of their radio and television adverts are children and maybe even teenagers, so I think the age range for their adverts would be 11 - 16 year olds. These particular adverts did not have a name in to which radio station they came from, but I would say with the way they present their adverts, I would say that this advert would be broadcasted on many popular radio stations, for example Heart FM and Capital FM, because as this radio station appeals more to the age audience of the radio advert, the advert would definitely suit these radio stations. These adverts are selling a product made by Cadbury's and by telling how much views these adverts got, (60,000 and 400,000 views), it got very popular. The actor behind my advert would be presented in a very comical fashion, with a very comical voice. The target audience regarding gender and interests would be male of an early age, such as 9 or 10, because they could understand what the advert is about, as it would be in a very funny fashion. This company was first formed in 1905 when they first released their first ever Cadbury's Dairy Milk chocolate bar, and now they are celebrating next year their 110th anniversary where they are releasing their first model chocolate bar design, on every Cadbury's Dairy Milk bar.  

                                                                               

No comments:

Post a Comment