Cast, Plan and Location

Location: College Grounds, Classrooms, College Hallways, Smoking Shelter, Placehouse Lane Bus Stop

Director: Matt Bailey
Producer: Matt Bailey, Sam Dench, Chris Backway
Editor: Matt Bailey, Sam Dench, Chris Backway
Camera Operator: Matt Bailey, Sam Dench, Chris Backway

Budget: No money needed for actors as they are all students. Props used would cost no money. Briefcases and college bags used for drug deals would cost no money.

Problems: In other lessons where less cast are allowed to come out and film for the music video. So we would ask some students to replace them for the day. Some people might get ill and force them out of college and shooting for the day.

Cast:

Local Drug Dealer: Matt Bailey
Drug Dealer's Henchman: Sam Dench
Rival Drug Dealer: Chris Backway
Possible Rival Dealer: Alex Thomson
Girlfriend: Theresa
Drug Dealer that gets killed: Alex Warsham
Drug Dealer that gets killed: TBA

Action Plan:

Wednesday 10th December: Matt and Sam phone scene, Matt and Sam office scene, Matt tells Sam to go and kill off a rival gang. Chris and Matt deal scene with bags, using Placehouse Lane as a location for the exchanges of briefcases, maybe a room in the college where Matt and Sam meet.

Contingency Plan:

I have a plan that we, as a group, are happy to do if we did not do Matt's 1st idea. My idea has the music of Skrillex's 'Make it Bun Dem' featuring Damian Marley, which involves a guy that is friends with a bully that stabbed another man to steal his money and his phone, he thought this was wrong and so he aimed to get his stuff back, and this video shows his journey to get his stuff back.

Cancer Research UK Radio Script 2

VO - Male quite low
Music: I Will Survive (Gloria Gaynor)

Human beings were made to live, to breathe, to meet brand new people, to live lives. One disease can change a life for the worse, a disease that we are trying to fight and for it to never come again. That disease is Cancer. But you can help us fight it, you can make a difference and help patients get better. Then they will sing 'I Will Survive' instead of 'I Will Die Soon'. Donate £2 every month this coming year to help doctors and scientists get the perfect treatment and to fight off cancer. Please. Cancer Research UK, we will beat cancer sooner.

Brand/Charity: Cancer Research UK

Name of Advert: I Will Survive

Style of Advert: Quite a simple advert as it is only has one soundtrack in the advert. A bit like fiction but it tells some true facts about the disease cancer.

Timing of Advert: This advert will probably last for 15 seconds because there is no special effects and a simple advert to make

Cadbury's Dairy Milk Script 2

Loud voice

Hey you, yeah you, you the person I'm talking to on the other side of this complicated machine. Listen, Cadbury's have released a brand new chocolate bar that now contains chilli.

SFX - DJ Scratch

What, really, chillis, that's a bit hot don't you think. Somebody must have wrote it wrong. Oh no it does contain chilli.

Oh (laugh) my bad. (Coughs)

Loud voice

Try the new Cadbury's Chocolate Chilli Bar, coming to all supermarkets very very soon.


Brand: Cadbury's

Product Name: Chocolate Chilli Bar

Name of Advert: Too Hot to Handle

Style of Advert: Uses humour in the way he interrupts the radio advert to ask the producer if the chocolate really does contain chilli. Some bits in the advert are formal. This is a very simple advert as it does not have any music as a background and only has one sound effect which might appeal more to the younger audiences

Timing of Advert: This advert would probably last for 15 - 20 seconds because as you can tell, this is a short advert

Cadbury's Dairy Milk Script 1

Dairy Milk Scripts

Music in background (Phil Collins - In The Air Tonight)

Voice - quite low (MVO)

Free The Joy

Did you know that joy is made from those who give? What do you give huh? Love? Friendship? How about a Dairy Milk chocolate bar, lots and lots of Dairy Milk chocolate bars?

SFX - Crunch

Mmm that tastes so good. Almost too good to share.

Another voice (child) (CVO)

Hey, can I have some chocolate?

SFX - DJ Scratch

Voice - quite low (MVO)

(Cough Cough) Really? Did you just hear what I said? 'Too' good to share. Have you been listening to a word I said? I don't want to share. This chocolate is way too good to share, so no, no you may not

Child voice

Awww please

Voice - quite low

NOOOOOOOOOOOOOOOOOOO!!!!! Alright fine, so you can't say the last line, that's my Line

Child voice (CVO)

OK

SFX - Crunch

MMMM

Voice - quite low (MVO) 

(Phil Collins - In The Air Tonight)

(sigh - coughs) Cadbury's Dairy Milk

Child voice (CVO)

Free The Joy

Voice (MVO)

What did I just say?

Child voice (CVO)

Sorry (giggles)


Brand: Cadbury's

Product Name: Dairy Milk

Name of Advert: Free The Joy (well almost)

Style of Advert: Very humorous in the way of how the main voice speaks in various ways. It is a simple advert in the way that this advert is promoting an product that has been made, so formal in some ways, but however complex in the way of adding in sound effects and using different voices. The idea of the advert is to raise brand awareness.

Timing of Advert: I have not timed this advert, but with the amount of detail in it, I would suggest this advert lasts for 30 - 40 seconds.

Skrillex's 'Make It Bun Dem'

The song I have chosen as an idea for our music video is Skrillex's 'Make It Bun Dem' featuring Damian 'Jr. Gong' Marley. The music video (left) was first released on September 6th 2012 via Skrillex's channel and the audio came out on April 16th 2012. The music video lasts for 3 minutes and 38 seconds. The genre to this particular music video is a mix between reggae and dub step known as reggae step, which presents a very funky tone and allows two things completely different from each other to come together. As the music video is 3 minutes and 38 seconds, the music is at quite a fast pace because it is dubstep but it tends to vary when the reggae comes into the mix. The lyrics came from Damian Marley's single "Welcome to Jam Rock"  


This song is a narrative story. The music video (above) explains the story of an elderly Native american and his son who are about to get evicted from their house by US police. So the man conducts a smudging ritual in which he smudged red paint over his son and handed him a roach. The son returns outside and a golden eagle bursts from his chest and surrounds him. As the police are about to knock on their door, the chief's henchmen give him the middle finger and leaves him to do the evacuation himself. The door appeared to be locked and so he went round the back door and found the son with the eagle (pictured on the music video above) standing in the middle looking at the chief, and then the eagle suddenly attacked the police chief and in the final shot of the official music video shows the father surrounded by three canines with no sign of what happened to the chief or the son.

With all of the evidence I have from the audio soundtrack, the music video and genius.com, I'd reckon that the overall meaning of the song would represent that the artists likes to create havoc and playing music, resulting in everyone enjoying themselves, no matter what the police or the government thinks. Another meaning, in contrast with the other meaning would be to always believe in your gods and in so you would have every success you could have.

There are many impressions that make me want to describe what the song means to me. This particular song, when I first heard it, almost made me want to dance along to.

With all of the effects and people used in this particular video, I think we will be unable to copy this same music video because it would be way too complicate to make. So on my storyboard, I have come up with an alternate video that is similar to the official music video but contains less people and has more meaning.

Cadbury's Radio Advert Treatment

Cadbury's Dairy Milk

The name of my first radio advert is Cadbury's Dairy Milk. This is a national corporation that is mainly based in the United Kingdom, currently manufactured by Cadbury's. The target audience for most of their radio and television adverts are children and maybe even teenagers, so I think the age range for their adverts would be 11 - 16 year olds. These particular adverts did not have a name in to which radio station they came from, but I would say with the way they present their adverts, I would say that this advert would be broadcasted on many popular radio stations, for example Heart FM and Capital FM, because as this radio station appeals more to the age audience of the radio advert, the advert would definitely suit these radio stations. These adverts are selling a product made by Cadbury's and by telling how much views these adverts got, (60,000 and 400,000 views), it got very popular. The actor behind my advert would be presented in a very comical fashion, with a very comical voice. The target audience regarding gender and interests would be male of an early age, such as 9 or 10, because they could understand what the advert is about, as it would be in a very funny fashion. This company was first formed in 1905 when they first released their first ever Cadbury's Dairy Milk chocolate bar, and now they are celebrating next year their 110th anniversary where they are releasing their first model chocolate bar design, on every Cadbury's Dairy Milk bar.  

                                                                               

Styles, Conventions and Techniques (Assignment - Task 2)

A)

Lyric Interpretation: The Visuals of the Music Video will interpret the lyrics of the song

Extending or Consolidating Song's Meaning: Music Video does not interpret the lyrics, instead adds meaning or different content to the song

Focus on Performer: Focus is on the band or artist, this is shown by loads of close ups and mid shots of the artist or band

Lighting for Mood: Lighting can create a happy atmosphere or a dark and more sinister atmosphere

Pace of Cuts: Other known as 'Cutting to the Beat', most music videos attempt to match the beat of the music

B)

1) Special Effects - Kanye West ft. Jamie Foxx (Gold Digger)
2) Multi-Image - Example ('Kickstarts')
3) Cutting to the Beat - Lady Gaga (Applause)
4) An artist miming or lip-syncing - Justin Bieber ft. Nicky Minaj (Beauty and a Beat)
5) Animation - MGMT (Kids)
6) Reference to or Includes another artist - Tinchy Stryder (Wiley & Chew Fu 'Take That')
                                                                   Elvis Presley (Lily Allen 'Air Balloon')

C)

Narrative: The Music Video tells a story - MAGIC! (Rude)

Impressionist: The Music Video is more about the mood and atmosphere, some cutaways and imagery - Example (Changed The Way You Kissed Me)

Interpretative: The lyrics is interpreted in a visual way - Rebecca Black (Friday)

Surrealist: The Music Video has weird imagery that is unconnected with the song - Lady Gaga (Applause)

Pastiche/Homage: Tribute to another artist's work - Michael Jackson, Justin Timberlake (Love Never Felt So Good)

As-Live: The Music Video is filmed live at a gig - The Script (Superheroes)