Technical Resources: I will only have one camera and camera stand as I will be able to film more shots from many different heights and angles as it is only a 30 second advert. I won't use any lights or any form of lighting as I would use the lighting from the sun. Plus for the first 15 seconds of the advert, I am planning to use black or white special effects to show the man very tired and use the transition from black and white to colour when he has drunk the drink. The only prop that I will use is a plain water bottle that the jogger will use before in black and white and when he throws it away. I will use iMovie as editing software as it is very easy to use and is a very popular editing software. I will only have one costume for this advert and that is a jogger's outfit and gear when he is running and becomes very tired and weary.
Technical Constraints: The only limits that may affect my advert is the time and deadlines for my advert, as we only have 6 weeks to complete this advert which may affect the overall effect of my advert, so I am going to have to work before college or even after college to get the best result possible. I might have a problem with my location which is outside Tudor Rose, which is in Old Coulsdon. I plan to have no people around and only the jogger, but people may walk across and might affect the advert, so I might have to include people walking across to show that this is a normal road and not so isolated.
Approximate Overall Budget: According to the website, TV advertising, I am trying to start my very own business by producing my first advert to try and get the business running. This is called an Investment Level 1, which might cost over £100k and it would be made across a four week period.
Summary of Potential Audience: My advert is supposed to be aimed at audiences, boys and girls, aged 12 and over because there has been an increase of 12 year olds drinking energy drinks to give them a boost to their day, but I want this advert to target people who attend gyms or play many sports, maybe heading to audiences aged 16 - 30 so that when they use this product, they would feel a boost to push on. This product would be available all across the UK and worldwide so this product would be available at a larger rate.
Legal and Ethical Issues: I may have 2 potential issues for my advert and product. Firstly, I am worried I might have misleading information for some people as some adults might think this product contains alcohol or any sort of drug that has been put in to make the drink hyper, which it doesn't, and so adults may tell their children to not but our product. Secondly, I am also worried about misleading advertising as I might not have evidence to support my claims, so if I tell the audience 'Buy One and Get One Absolutely FREE!', I would have to keep my promise and deliver it as evidence.
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