Pros and Cons of Different Research Methods

Different Types Of Research

Questionnaires
Internet Research
Book Research
Interviews
Focus Groups

Focus Groups
Focus Groups are an example of a way of bringing a range of people together to all come together to discuss a certain topic or product, in this case different media products. The Pros of this is that it is quick and cheap as it is very easy to assemble every single person who is there. Ideas may be shared between a group as individuals can bounce off any ideas that another person made. However, the Cons of this is that if it is a smaller group, (for example 5-8 people) might not be as the same as in a larger group. It may be difficult to get an answer out of somebody if the discussion becomes heated, also certain people can become dominant meaning they only want their point across.

Internet Research
Internet Research is a fast and easy way to find information from various different search engines, the most popular being Google. You can find various different pages and exactly specify what you want. It is a lot easier than book research because looking through books to find exactly what you want is longer than searching on search engines on computers as it probably would take a shorter time (Pros). The Cons of this is that if you are searching on search engines, you might miss relevant information. An example of a website that is very reliable for information is Wikipedia, although the information on certain pages might be completely wrong as Wikipedia allows people of the world to write their own information.