Comparing and Contrasting 2 different Commercial Radio Stations

Comparing and Contrasting LBC (Leading Britain's Conversation) and Heart London

LBC - www.lbc.co.uk

• It is a London - based radio station that allows people to call in and talk about many political issues in the UK
• Allows debates to happen to express people's views
• Have politicians to come in and talk on a show hosted by the presenters in the mornings to show to the listeners what politicians plan for them - for example 'Call Clegg' (Nick Clegg) and 'Ask Boris' (Boris Johnson)

Genre - Politics/Government/Debate

Hosts - NICK FERRARI hosts the show between 7am and 10am on weekdays and is nicknamed 'the man all politicians are scared of'. JAMES O'BRIEN hosts the show between 10am and 1pm on weekdays. LARRY LAMB hosts the show between 11am and 2pm on Sundays and is a former 'EastEnders' and 'Gavin and Stacy' actor.

Demographic - This radio station is mainly based around 20 to 60 year olds as audiences below this figure might be bored of it because the show talks about politics and government and so audiences between 10 - 19 might not be interested in this.

Heart London http://www.heart.co.uk/london/

• It is a regional radio station that has music that stands out to a more younger audience than those who are older
• Many competitions happen to get more viewers so that they could win big - for example 'Who's on Heart?'
• They also have 'The Vodafone Big Top 40' that is in partnership with Capital Radio that appeals to more younger audiences so they could listen to their favourite music

Genre - Music/Entertainment/Pop & Chart/Dance

Hosts - TOBY ANSTIS hosts the show between 9am and 1pm on weekdays and Saturday. He brings 'more music variety' through the 'Time Tunnel'. ROBERTO hosts the show between 7pm on Sundays to Thursdays and also 9pm and 1am on Fridays. He brings out the 'biggest club classics' when people start to go out partying. EMMA BUNTON hosts the show between 5pm and 7pm on Saturdays and is also an ex Spice Girl and explains what has happened throughout the week.

Demographic - This radio station is mainly based around 16 to 30 year olds as these audiences would like to go and party. Any audiences above this might not like the music or they would not know the artist. Any audiences below this, I think, would more be listening to Capital FM.   

Today's Lesson 24/09

Today's Lesson 24/09

In today's lesson, we filmed our first music video. I was in a group with Sam Dench and Matt Bailey. We first went on the internet to look up music videos that we could get some inspiration from. I decided to choose George Ezra's 'Blame it on Me' because it is one of my favourite music videos and I got loads of inspiration from this video to see what type of camera shots I could do. Secondly, using the information we got on different camera shots we could use and we went out across the college to film the video. I really enjoyed this task because all of our ideas were used as a part of a group and everyone all worked as a team. In this lesson, we learnt also about different camera shots. I was very interested in this because I have never learnt about camera shots so I was particularly intrigued in this particular subject. These are the videos me, Sam and Matt created that I thought were the best.

McDonalds Script

THIS SUMMER!!!!, get ready for the new ultra chicken, bacon and cheese burger NEW from McDonalds. It's so big it puts the action in movies. Its puts the deliciousness into your everyday meal at McDonalds. And its good for you. The new ultra burger at McDonalds. GET IT NOW!!!!!!!!!!!

McDonalds Research

• Found in 118 countries
• Serve over 68 million customers
• They employ over 1.8 million staff
• McDonalds also operates other restaurant rands, such as Piles Cafe

McDonald’s is the world’s largest restaurant chain with more than 34,000 restaurants worldwide and employing 1.8million people. In the UK there are 1,200 restaurants which serve approximately three million people every day. In the UK, we employ 97,000 people and invest over £40million on training and development every year. We offer all of our people a culture of flexibility, opportunity, equality and diversity.  As a franchising organisation, around 70% of our restaurants in the UK are owned and operated by local businessmen and women.   McDonald’s restaurants function as part of the local community – we lead and support a range of community activities from litter picks to charity events and local football matches. We offer our people career progression: 9 out of 10 restaurant managers started as crew; 1 in 5 franchisees started as crew. We are a proud supporter of British agriculture, in fact we source around 55% of the ingredients for our menu from 17,500 British and Irish farms. We have long tradition of supporting community football; for over decade we have supported initiatives to encourage young people into football through raising the standards in local clubs.  Since 2002 McDonald’s has been Official Community Partner of the four UK Football Associations.  During that time we have created over 20,000 new football coaches across the UK and helped raised standards in over 6,000 local clubs. We have a long-term commitment to the Olympics. Our involvement first began in 1968 when US Olympic athletes became so homesick for American food that we airlifted some of our hamburgers into the Olympic Village. Our official sponsorship of the Games began in 1976 at the Montreal Games and we were proud that this sponsorship continued for London 2012.

Examples of Offensive Language in Radio

There are many examples where it is inappropriate and offensive to use explicit language on many radio programmes. Offensive language include racism, homophobia, sexism, stereotyping, swearing, ageism, disabilities and mocking religion. There are many examples in the radio industry where explicit language has been used either by mistake or on purpose.

Homophobia

Language Techniques for Radio Advertisement listed by David Ogilvy (1998)

Language Techniques for Radio Advertisement listed by David Ogilvy (1998) suddenly now announcing introducing improvement amazing sensational remarkable revolutionary startling

miracle magic offer quick easy wanted challenge compare bargain hurry

Persuasive Techniques for Radio Advertising

Persuasive Techniques for Radio Advertising

• Happy families - everyone wants to belong
• Rich, luxurious lifestyles - aspirational
• Dreams and fantasy
• Successful romance and love
• Elite people or experts
• Glamorous places
• Successful careers
• Art, culture & history
• Nature & the natural world
• Beautiful women - men AND women like looking at beautiful women, so the thinking goes: men admire them, women admire what makes the men admire them.
• Self-importance & pride
• Comedy & humour
• Childhood - can appeal to either nostalgia or to nurturing instincts